Privacy Policy

This Privacy Policy describes how MAALDE ("Company," "we," "our," or "us") collects, uses, shares, and protects your personal information when you use our mobile application and related services (collectively, the "Service"). It also explains your rights regarding your personal data under India's Digital Personal Data Protection Act, 2023 (DPDPA).

By creating an account or using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

• Data Fiduciary: The entity (MAALDE) that determines the purpose and means of processing personal data.
• Data Principal: The individual to whom the personal data relates ("You").
• Personal Data: Any data about an individual who is identifiable by or in relation to such data.
• Processing: Any operation performed on digital personal data, including collection, storage, use, and sharing.
• Service: The MAALDE mobile application and related services.

Information You Provide to Us

• Account Information: Name, Business Name, email address, phone number, physical address, GST Number, PAN Number, and other business details.
• Financial Information: User payment information required to process transactions.
• Media: Photos and videos you choose to upload, download, or share through the Service.

Information We Collect Automatically

• App Activity: Your interactions with the Service, including search history, pages visited, and other actions.
• Device Information: IP address, device type, operating system, unique device identifiers, and crash logs.

Information Collected with Your Permission

• Location Data: We collect your approximate and precise location with your consent. This data is used to verify your geographic region and ensure compliance with our regional service policies. As MAALDE operates from Ahmedabad, Gujarat, we implement location-based access controls to protect our proprietary designs and intellectual property. Users located within certain restricted regions may have limited access to specific design content to prevent unauthorized reproduction or copying of our exclusive collections.
• Messages: SMS access for OTP verification with your explicit permission.
• Storage Access: Access to upload and download files with your permission.
• Notifications: Push notifications for order updates and offers.
• Contacts: Device contacts access for certain app functions with explicit permission.

• To Provide the Service: Create and manage your account, process transactions, and deliver products.
• For Communication: Contact you with service updates, support, and notifications.
• For Security: Protect the integrity of our Service and prevent fraud.
• For Analytics: Understand how users interact with the Service to improve functionality.
• For Personalization: Show relevant products based on your activity.
• For Marketing: Provide news, special offers, and advertisements.

• With Service Providers: Third-party companies for payment processing and cloud hosting.
• With Advertising Partners: Certain data for relevant ads including location and device IDs.
• For Business Transfers: In mergers, acquisitions, or sale of assets.
• For Legal Obligations: When required by law or public authorities.
• With Your Consent: For any other purpose with your explicit consent.

We are committed to protecting your data with reasonable security safeguards:

• Encryption in Transit: All data transferred between your device and our servers is protected using TLS encryption.

We retain your Personal Data only for as long as necessary for the purposes set out in this Privacy Policy, to comply with legal obligations, resolve disputes, and enforce agreements.

• Right to Access: Obtain a summary of the Personal Data we process.
• Right to Correction: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request erasure of your Personal Data when no longer necessary.
• Right to Grievance Redressal: Have grievances regarding your data addressed promptly.
• Right to Withdraw Consent: Withdraw your consent for data processing at any time.

To exercise any of these rights, please contact our Grievance Officer at support@maalde.in.

Our Service is not intended for use by anyone under the age of 18. We do not knowingly collect personally identifiable information from children. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us.

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

If you have any questions about this Privacy Policy: